5 Instagram Hashtag Mistakes You’re Making

Did you know you can use up to 30 hashtags on Instagram? 

Hold on…back up. Let’s talk about WHY hashtags are important first…

Hashtags are a way for people to find your account/your photos on Instagram. Think of “search” on Instagram as similar to searching on Google. For example, people who want to find photos of cute dogs might search for #dogsofinstagram. 

When you use hashtags in your photos, your photos compile into a directory for that specific hashtag. So your #dogsofinstagram photo will now show up with all the other #dogsofinstagram photos. Using hashtags is what leads people to your account. If you’re not using hashtags, then how are people going to find you? I’ve connected with loads of people simply through the explore page and searching hashtags on Instagram.

So that leads us to our discussion about Instagram hashtag mistakes. If you want to grow your following and engagement, then you want to make sure you’re really harnessing the power of hashtags. Here are some mistakes you might be making:

Not Using 30 Hashtags.

If Instagram lets you use 30 hashtags, then make sure to use those 30 hashtags! You might be wondering, “How do I think of 30 hashtags.” Well, that’s where brainstorming comes in. Before you start posting any sort of content, sit down and think about WHO you’re talking to. Who is your target audience? For example, if you’re a wedding photographer, using hashtags that attract other photographers (like #shotwithnikon or something) won’t help you. Instead, think of what YOUR audience is probably searching for, like #weddingplanning or #bridetobe. Open Instagram on your phone and type in a hashtag. THEN, at the top you’ll see more suggested hashtags. Make a note in your phone with a list of hashtags you can copy and paste later on.

Not Researching Hashtags.

Why is research important? Because you need to make sure you’re targeting the right people. Here’s an example from my own life. My friend started a garden recently, and posted a picture of the pickles he grew. He used the hashtag #ticklemypickle. Initially, I was thinking that if I clicked through to that hashtag I’d be met with a bunch of inappropriate pictures. However, it’s mainly photos of pickles from pickle lovers! 

So what’s my point? Look through the photos of whatever hashtags you’re going to use to make sure the photos are congruent with your message and targeting. Imagine if you used #ticklemypickle thinking it would be mainly gardeners and pickle enthusiasts BUT it’s actually inappropriate photos. Probably not the followers you want on your account!

Not Using New Hashtags

So you found your top 10 or top 20 hashtags that work for you. You should just use those in every photo upload, right? Wrong. You constantly want to be doing research and testing out new hashtags. By using the Instagram search feature and seeing other hashtags at the top of the screen, you can regularly be looking for new ones to use. Test them out in your images and see how your engagement fluctuates. Who knows, you might find a hashtag that really increases your likes and comments. I’ve also read that switching up your hashtags regularly also means you’re less likely to get shadow banned.

Putting The Hashtags In The Comments.

Now, I’m not 100% sure about this, but here’s what I’ve read. Since Instagram has an algorithm now, and they’re cracking down on spammy accounts, they are flagging accounts that puts hashtags in the comments. This can lead to the infamous “shadow ban,” which prevents people who don’t follow you from seeing your posts in the explore page or through hashtag searches. A way around this is to put your hashtags directly in your caption. For those who don’t like the look of a list of hashtags right in the caption, they add periods so the hashtags move further down (and don’t show up in the IG feed). Here’s an example:

Using Hashtags With a Huge Reach

While it’s ok to sometimes use hashtags with millions of reach, you do want to also use those that may only have a couple thousand photos in the stream. If you’re not sure what I’m talking about, start typing a hashtag in the IG search bar. You’ll see a number come up next to it. That is the number of photos already in that hashtag feed. You might thing bigger = better, however, you will probably have more success finding lesser-used hashtags. Why? Because those people may be more engaged and are more targeted. For example, if you’re an animal rescue for huskies, do you think you’ll reach more of your target audience using #dogsofinstagram or #huskyrescue? When you do your hashtag research, make sure to include popular hashtags as well as smaller hashtags in your list. Really try to get specific! Another plus of using smaller hashtags is that you could be featured in the “Top Posts” section of that hashtag. That means whenever someone searches that specific hashtag, your photo will be right at the top…aka easier for people to find and discover you!

Want to really nail down your Instagram strategy? Download my free Instagram Strategy guide below where I share 7 ways to build your Instagram and start getting new clients/sales:

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Hopefully that answers some of your hashtag questions. By doing research and using hashtags effectively, you will start to see your Instagram numbers grow. While you’re doing that research, start commenting on people’s images too! This will lead them back to your profile and help you start building relationships with your target audience.

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Here are 5 Instagram Hashtag Mistakes You're Making | http://pattyrivas.com

Best of luck! Leave your handle below so I can give you a follow :)

How To Promote Your Product or Service on Instagram

Are you posting regularly on Instagram and ready to take it to the next level? Perhaps you have a course, coaching session, or product you’d like to sell. If so, then Instagram is definitely the place to be! Let’s talk about how to promote your product or service on Instagram.

A great way to promote your business is with campaigns. A campaign is a targeted approach to getting more people to your products or services pages. While you may be posting daily and providing value to your audience, campaigns have set goals in place. You’ll be talking about your products or services in your posts, and mixing those posts into your daily IG posts. There will be a set strategy in place, which is what we will be talking about in this blog post. Plus, there’s an awesome freebie at the end with my top 7 Instagram strategies, so keep scrolling (or if you’re impatient, check it out here).

So how do you run a campaign on Instagram? Here are 5 tips:

Use the “Link in Bio” feature

If you’re trying to send people to your product or services page, make sure it’s in your bio. That is the first place people look when they land on your Instagram. Think of some juicy copy which will entice people to click. Here’s an example:

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You read this and you know exactly what she does, and what her podcast is about.

I’ve also seen a lot of people lately using linktree. People will click on your linktree link, which leads them to another page where you can put a few different links, like this:

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When people click on the linktree link, this is where they’ll land:
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Whenever you post a campaign image to Instagram, make sure to remind people to click the link in your bio.

Craft branded images

When you’re running a campaign, you want to strategize ahead of time. Create posts for Instagram that are relevant and have a theme going. For example, pick a color palette, and always include your logo or website on it. When people see this photo/color scheme, they should know it’s from you. For desktop tools, try out Canva, PicMonkey or Photoshop. For apps, my go-to is Over app. You can overlay text and images on a photo, which makes it super easy to add your logo.

Use Instagram stories

Instagram stories is huge right now and has surpassed Snapchat. If you’re not already using it, it’s time to get on it! This is also another avenue for you to promote your products or services. Use Instagram stories to be more relatable to your audience, and build relationships. Talk about your product or service that you’re promoting, but also use this platform to provide value and answer any relevant questions people might have. For example, if you’re a personal trainer promoting a new training package, use Instagram stories to talk about personal training in general. Topics could include 5 reasons you should hire a personal trainer, 3 ways to find a good personal trainer for you, a quick workout how-to, etc. Now people watching see your expertise, and will be more warmed up to buying from you. Here are more tips on how to use Instagram stories for your business.

Share relevant tips and tutorials

Tips and tutorials are huge on social media. There’s a reason you see them being shared left and right. Think of a few tips related to the product or service your launching or promoting. Let’s say you’re running a campaign for a yoga studio class package, start sharing videos, photos or IG stories that provide value. This could be pose tutorials, 5 tips for your next yoga practice etc. Then in between all of that content, you are interweaving your package. For example, at the end of an Instagram story with your tips, you’d say, “Want to grow your practice? We’re offering XYZ if you sign up by X date!” Regularly provide value then promote your product or service, and you’ll see your Instagram campaign grow organically.

Use user-generated content

If you have an engaged following, using user-generated content can help grow your campaign even more. I’ve helped one client (a protein powder) gain followers and sales by sharing content from other fans. Search through your hashtag to see what other people are posting about you or your product. Or you can also run a contest where you ask people to post photos on Instagram, which you will then share. For example, if you’re a coach, you could ask people to share photos of their own workspace using a relevant hashtag (let’s say #deskselfie). Then, you go through the photos and choose which ones you will re-share on your profile. How will this help your campaign? People love when you share their content. So if you mix this in with your promotional posts, it’s a good way to boost engagement and get people talking. Perhaps they will tag their friends on your profile in order to recommend you!

These are just a few tips to help you create a campaign on Instagram for your business.

Want even more Instagram strategies? Check out my free Instagram guide where I share 7 tips to get more engagement, leads and clients from your Instagram:

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Want to save this post for future reference? Pin the image below so you can come back to it:

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Hope these tips help – leave your Instagram handle below so I can give you a follow!

ColourPop Case Study: How Social Media Can Increase Your Sales

Sometimes, it can be difficult to understand the cycle of how social media reaches an audience and results in sales for a company. From the second that a post goes up, what exactly happens?

For many individuals, it is hard to stray from the thought that social media posts and ads should lead to direct sales. For the most part, social media posts do not lead to direct sales. A social media post goes through many phases and reaches many individuals before one can see a substantial increase in sales.

I would like to share an experience with you that might help to clear this idea up. Recently, I purchased lip products from an online cosmetics retailer called ColourPop. This purchase wasn’t from seeing an ad on Facebook and thinking, “Hm, these look nice! I’ll purchase them to try them out”. The first time that I learned about this company was through my boss at work. She was raving about this company called ColourPop that has affordable cosmetic products and that I should give it a try! She had seen a video on YouTube of a makeup artist trying it out and reviewing the product. Looking at the infographic at the end of this post, my boss would be known as “The Connector”. She told me how she had been telling all of her friends about this company and that they also loved the products. So, I decided I would take a look at their website, read some reviews online and watch YouTube review videos. A little while later, I sat down and ordered some lip sticks. Let me tell you, these products lived up to their expectations!

What did I do next? Of course I posted all about the products on my social media platforms (Facebook, Snapchat, Instagram, etc.) exclaiming how awesome these lip sticks were. I am seen as “Influencer #1”. Aside from posting on social media, I also had done what my boss had done. I went to my friends and raved about ColourPop. Furthermore, a few of my friends saw my social media posts and ordered the product just from seeing my reviews on social!

My power of influence led to my friends, “Influencer #2” and “Influencer #3,” to get online and purchase some products themselves. They received their products in the mail, and while that was happening, my post on social media was blowing up! People wanted to hear more about these products. I eventually directed them to ColourPop’s Facebook page and the cycle continued.

This might seem confusing to some, and it might take a couple read throughs to fully understand how the system works. Social media CAN increase sales in a company. It may take some time to reach the right people, however, once it reaches that one person called “The Connector”, your products and services may very well become the talk of the town. I’ve had clients who don’t get immediate sales, and then believe there is no ROI in social media marketing. This is just not the case. Think of social media as word of mouth marketing. By being present on social media, you’re giving your fans an outlet to post about your products, as well as share your pages with their own friends. Patience is key!

To stay up to date with social media news, tips and more, join my free Facebook group!

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How To Use Pinterest To Increase Sales

Pinterest is an often disregarded social media platform but it has been very powerful in driving traffic to various blogs and websites in recent years and it can be powerful for you too. With the right strategy Pinterest can help you to significantly increase sales and here’s why: most of the users on Pinterest search for and pin things that they eventually wish to purchase. People are also drawn to Pinterest because of the high quality images and they are more willing to purchase what they see versus what they read. So what can you do to increase your sales with Pinterest?

The Pin-It Button

The Pin-It button allows visitors to your site to add images from your website to their Pinterest boards. When they do this, others on Pinterest will be able to see this content from your website as well. This will increase your web traffic and if the image directly links to a product, a number of visitors may make a purchase right away. You’ll see with  my own image below, if you hover over it, a “Pin it” button appears. You can easily install this through your blogging platform. I use WordPress and use the “jQuery Pin It Button For Images” plugin.

How To Use Pinterest To Increase Sales and Web Traffic | http://pattyrivas.com

Engage With Other Users

You can turn your Pinterest followers into customers or visitors to your website by pinning consistently so that your pins appear in your followers’ feed. You can also use apps like Viral Woot to schedule pins. You should look at your followers’ boards and re-pin content that is relevant to your business. As I’ve mentioned before, social media is about SHARING as well as promoting your own content. The more you share other people’s content, the  more others will find you and engage with your brand. As you find new accounts to follow, leave meaningful comments on pins that interest you. All of this is very similar to what I have talked about in other posts about gaining followers on social media.

Join Groups & Group Boards

If you’re a blogger, there are a myriad of Facebook groups you can join that will help you increase your Pinterest following and engagement. I am also a health & fitness blogger, so I have found fitness groups where we share Pinterest links and pin each other’s content. Search for your niche and see what you can find. If this doesn’t work for you, search for group boards on Pinterest. It’s a great way to collaborate with others and get way more eyeballs on your content. Search your niche/topic in the Pinterest toolbar, then click “boards” and relevant boards will show up. You’ll know if one is a group board because it will have a little icon showing multiple people. Here are a few examples:

Screen Shot 2016-03-01 at 11.55.20 AM When you join a group, as I mentioned above, make sure to share other people’s stuff as well as your own. Re-pin the group’s content onto your own relevant boards. Lastly, you can also make your own group board and invite others in your niche to it.

Make Your Boards Searchable

People are using Pinterest like a search engine. For example, when someone is searching for vegan recipes, they will type “Vegan Recipes.” If you want your board to be found, you need these key words in your board name and board description. Sure, having a fun board name (like I Love Veggies!) might stand out, but when people search for certain terms, your boards won’t show up.

Use The Right Dimensions

Long, skinny pins tend to do the best on Pinterest. So when you’re creating graphics, keep this in mind. I know it’s an extra step to create an image specifically for Pinterest, but if you’re looking to increase web traffic and conversions, this step is key. Here’s a handy guide on Pinterest image dimensions. Pinterest can be a major source of traffic to your website and that traffic can convert into actual sales if you use the right strategies on this platform. That’s why I created a Pinterest checklist for you! Download the checklist so each time you post you’re sure that you’re doing it right.

Start pinning, create good branded content, and eventually the visitors and customers will come pouring in.

Not sure how to create branded content? Stay tuned! I’ll be having a training on this soon.

Gary Vaynerchuk’s Hustle

Gary Vaynerchuk, CEO and founder of VaynerMedia, has recently come out with a new “DailyVee” series which follows him around to show what he does in a day. Here’s the first episode.

I watched the first and second episodes and was motivated by it. He really does hustle all day long, as he calls it. It motivated me to work harder in my business and really look at time wasted throughout my day in which I could be more efficient. Many commenters also agreed and said things along the lines of, “Wow you really do hustle!” or saying how he inspires them.

But as I started thinking about it more and more, I wondered to myself, is that really the life I would want?

Would I really want to wake up at 4-5 am and work until midnight every day? Yes, the old saying says, “Find a job you love and you’ll never work a day in your life.” I love what I do and I love having my own business. But isn’t one of the perks of owning a business freedom?

Gary preaches about hustling daily. And I agree – we all need to do the work to achieve our goals (obviously) but I also think sometimes he takes it to an extreme. He tells people how he is up at 4am and works until midnight…every day.

As someone who also writes about health and wellness, I just do not think this is a healthy way to live. Where is the work/life balance? I understand that when you’re building up your business you need to make sacrifices, but should well-known entrepreneurs like himself be pushing people to “hustle” like he does in order to be successful?

When I watched his second DailyVee video it kind of stressed me out just watching it! My goal used to be to build up a social media agency, but now I am working on creating my own online programs and courses in order to be an entrepreneur with freedom. For me, entrepreneurs who inspire me are the likes of Amy Porterfield, Tim Ferris, and Neil Patel.

I mean, Gary still does motivate me, and I 100% agree with everything he says relating to social media and digital strategies. I highly recommend reading his books, especially Jab, Jab, Jab, Right Hook. But I think that when it comes to the “hustle,” I think he is a bit extreme.

I’ll leave you with this story I read online which I loved:

An American businessman was standing at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish.

“How long it took you to catch them?” The American asked.

“Only a little while.” The Mexican replied.

“Why don’t you stay out longer and catch more fish?” The American then asked.

“I have enough to support my family’s immediate needs.” The Mexican said.

“But,” The American then asked, “What do you do with the rest of your time?”

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life, senor.”

The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds you buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats, eventually you would have a fleet of fishing boats.”

“Instead of selling your catch to a middleman you would sell directly to the consumers, eventually opening your own can factory. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”

The Mexican fisherman asked, “But senor, how long will this all take?”

To which the American replied, “15-20 years.”

“But what then, senor?”

The American laughed and said, “That’s the best part. When the time is right you would announce an IPO (Initial Public Offering) and sell your company stock to the public and become very rich, you would make millions.”

“Millions, senor? Then what?”

The American said slowly, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos…”

What do you think of work/life balance? I’d love to hear your thoughts!

My Top 3 Social Media Analytics Tools

Social media marketing without a strategy is just guessing. Using analytics helps you see what the best content to post is for your brand as well as many other little things like best time to post, who your followers are following, and what content gets the most engagement.

I use three tools on a regular basis, well technically four if you count Facebook analytics but that might be a whole separate post in and of itself :) I’ll explain each below, but I also included a video at the bottom of this post where I go through each website with you and you can follow along on my screen.

Use these social media analytics tools to monitor your brand and create better content!

Iconosquare

Iconosquare is a website to track your Instagram analytics. You sign in with your Instagram login and then if you’re able to see a whole bunch of data. You can find out who’s not following you, who is following you, when most of your followers are online, your most engaged photo ever, you’re most commented photo ever and much much more.When it comes to Instagram posting at the right time is key. You really are only posting anywhere from 1 to 3 times a day so you want to make sure that it’s during a time where the most people will see it.

Use iconosquare to find out when those peak times are and post around those times. Also, by seeing what your most popular content is you can see what your fans like. You might think a piece of content is amazing yet something else is what is really popular and engaging with your audience.

Lastly, I love that iconosquare gives you analytics throughout the years or months you have been an instagram user. You can see how your account has grown over time.

Twitter Analytics

Twitter has its own analytics website which is actually very detailed and helpful. I will talk about a third-party website in a second but the Twitter analytics tool works very well.With this tool you can see the history of your follower growth and again, track your content and how well it does. You can see which pieces of content gets the most engagement, the most impressions, and the most favorites and retweets. So if a certain type of tweet that you use is getting a really high percentage of engagement, then you need to keep doing that. I have found the most engaging types of Twitter content is when I share someone else’s content and tag them (such as “check out this recipe from @soandso, it looks delicious! {link}”
Usually they will retweet and therefore their followers will see it and your brand name/Twitter handle too.

Followerwonk

Followerwonk is another Twitter analytics tool. You can use this in a way similar to iconosquare but for Twitter. You can see when the majority of your Twitter fans are online and therefore post your content around those times.

If you regularly push links to your own blog posts, or your online store, or anything promoting your brand, make sure that you are posting that stuff during these peak times. And then fill in the rest of the time throughout the day with other stuff like sharing other peoples content, images, funny memes, etc.

Followerwonk also lets you see the demographics of your Twitter followers. You can see what percentage are male versus female, or age groups, or even what country they’re from. You can also see which of your followers has the most followers themselves, so if you want to target certain types of people, you can see who your most influential followers are.

Here’s my video showing you each of these websites and how I utilize it (for some reason it is not embedding in this post).

As always, if you have any questions, just leave a comment below or tweet me @socialstormedia and I will get back to you!

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3 Ways To Improve Your Social Media & Engage More Students

As a higher education professional, I see firsthand how student affairs professionals are eager to use social media yet aren’t using it effectively. We all want to use social media to promote our events and programs, but there are different ways to do so when it comes to reaching college aged students.

While college students are “always on their phone” and on social media, they don’t necessarily want to be sold to or promoted to all the time. Think about it, when you’re on social media do you like seeing brands constantly pushing their product at you are getting you to buy their product? I don’t know about you but I find that super annoying and will tend to unfollow.

If you’re a higher education professional or education professional in general who is trying to reach a younger demographic, really put yourself in their shoes and think about how you would feel if you were seeing whatever message you are putting out there.

Instead of constantly posting about your next event and begging students to come to it try thinking of other creative ways to engage students and get them excited about your event.

Here are three ways you can do just that:

3 ways to use social media to engage students

Make It Fun

Do not, I repeat do not, just post a picture of your flyer that you’ve been plastering all over campus. That will not get much engagement or excitement for your event. Instead, take the information that you have and create a fun image for whatever social media platform you’re using.

For example, on Facebook, images and videos do really well when it comes to being seen on people’s newsfeeds. Create a branded image or a short video that will entice students and get them talking about your event. At a school I used to work with they would create a short teaser video for events such as a mud run or bed races etc. This shows students what will be happening and also entices them more than a flyer. Think about what would get you excited and create that. Even if your topic is “boring ”you can find ways to spruce it up. If your event will have free food, a raffle, or prizes of any kind definitely include that as well

Start Using Video

Video is huge right now, as I mentioned above, so it’s definitely something you should start utilizing. Whether it’s creating shorter form videos for Facebook or getting on an app like Periscope, it is something you should consider when it comes to your social media marketing.

YouTube videos do take time to create and edit however using an app like Periscope is much easier. Using Periscope you can live stream your events or give behind-the-scene views of your department. People love behind-the-scenes types of videos so keep that in mind. Check out my previous article all about periscope here.

If you want to make videos for Facebook or YouTube simply use an editing software that comes with your computer to put together videos. You don’t need Final Cut Pro or fancy equipment to do so. Many videos that you see online are filmed with just an iPhone. Create teaser videos, promo videos or interview videos of students on campus…anything that will get people talking. If there is an upcoming event at your school (not necessarily within your department) that students are talking about, then create content around that. Leverage that popular event or promotion to get people to your page as well. Other video ideas include how-to videos, behind-the-scenes videos like I mentioned above, funny videos, step-by-step videos and more. Buzzfeed’s Facebook pages do a great job of incorporating video – check this one out.

If you have students working with you then use their creativity to help you brainstorm for these types of content.

Use Students

Going along with where I just left off in the previous statement, if you don’t already have students working in your office get them there. Whether you get them as interns or work-study, whatever you need to do, hire a few students to help you out.

You may want to do it all but I assure you that having a student team will help you create better content that resonates more with college students. I know that many higher-ed professionals are worried about students having access to social media credentials and accidentally posting something but I think that the pros outweigh the cons.

Students are more responsible than you think and they know not to be posting on your social media profiles as opposed to their own. Furthermore, giving them the opportunity to help you with your marketing helps them in adding something to their resume. It helps them develop a visual portfolio that they can take the future employers.

They understand more than anyone else what students are thinking and they know of trends way before you might. I didn’t know about snapchat until my younger sister told me about it and explained it to me…and I’m not even that much older than her!

Students are the number one way that you can start creating better content. Make sure that you foster an atmosphere where they’re comfortable giving you feedback on your content or giving you new ideas. When I worked in a marketing department with students, we encouraged them to give us any idea no matter how crazy they thought it was and a lot of the times we implemented them and were very successful.

So a few takeaways from this article for you would be:

  • Hire a student or multiple students to help with your department’s social media marketing
  • Start developing video content
  • Experiment with new apps as they come out (like Periscope)
  • Create content for each social media platform and DON’T just post pictures of your printed flyers

As you start creating content, feel free to send it to me or leave your school’s/department’s social media links in the comments so I can start following you!

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How To Use Periscope For Your Brand or Business

So Periscope is the new “hottest” thing…according to a lot of people. I have used it for the past month or so and actually really love it.

For those of you who are unfamiliar with Periscope, it is a video app that allows you to LIVE stream. That is the main selling point. It is live and happening in the moment. Their tagline is “explore the world through someone else’s eyes.”

Your Periscope video lives for 24 hours before it is gone, so your followers are able to watch a replay within that time frame. It’s super easy to use – just open the app and start broadcasting! People will find you if they are looking on the world map (you can see who is live all over the world) and your followers also get alerts when you’re live. You can also link it to your Twitter account so once you start broadcasting, it is tweeted out from your account…something along the lines of “LIVE on Periscope: How to XYZ.” People can click on the link and watch from the web (another great selling point).

What are the benefits of Periscope over other video tools like YouTube?

  • As mentioned above, it is live broadcasting from a location.
  • No editing required like with YouTube videos.
  • You open up your app and you’re ready to go.

I was out at a restaurant/bar last week and saw their TVs advertising their Periscope account…I was really impressed! Many businesses wait to hop on the newest social media platform…get on it early and you will reap the benefits! PS – if you live in New Jersey, the place I’m talking about is Famished Frog, check them out 😉

So how can you use Periscope for your own brand?

Curious about Periscope? Here are 5 ways to start using it for your brand, business or blog!

Showcase Your Business Live

If you work in the restaurant business, hop on Periscope and show off your restaurant during lunch or dinner. Talk about your menu or any specials you’re running. If you’re a bar, show off your bartender’s drink making skills, or talk about speciality drinks only found at your location.

Do you work in education/higher education? Periscope is a great way to show your department events and programs to your students. Furthermore, if you’re in college admissions, you can use it to show certain parts of campus, talk about campus history, traditions, and much more. I’m thinking I can write a whole separate post about this for my higher ed people 😉 For those of you who don’t know me yet, I work in higher education as well, and received my Master of Education in College Student Affairs from Rutgers University…I love talking about social media and higher ed!

Talk About News Updates

Share important/exciting news about your business as well as the industry you’re in. If you’re in retail, show off your latest shipment of clothing or a style that is trending. Trends can actually be a relevant topic no matter what business you’re in.

You can also talk about big news within your field. Did something huge happen over the weekend relating to your business? Share your opinion and see what others have to say about it. PS – you can invite people to ask questions live which is a cool feature as well. Don’t be afraid to ask people if they have any questions or thoughts while you’re talking.

Share Something Cool

This can kind of relate to showing off your business live, but think of something out of the ordinary to show your followers. Perhaps you can create a recipe live or experiment with something. You could interview someone related to your business or blog. How cool would it be to interview a professional athlete LIVE if you’re a fitness blogger? Start thinking big and outside of the box in order to create content people want to see and interact with.

Show Off Where You Are

You don’t have to just be filming at your specific business location. If you’re heading to a networking event or conference, hop on Periscope to show off the scene to your followers. Even if you’re not at some huge event, you can think up ways to connect with people outside of just filming within your business. Maybe start up a weekly Q&A session while you’re taking a walk outside or weekly/monthly series where you review products relate to your niche. Whatever it is, do NOT Periscope while driving. Come on, let’s be safe people.

Just Talk

Some of the best “scopes” I’ve seen are people just giving tips or insight and talking straight at the camera. Yes, it sounds kind of boring, but if you’re giving away valuable content, people will listen. Make sure to come up with catchy titles to bring people in. Some topic ideas could be:

  • How To XYZ
  • 7 (or any number) Ways To XYZ
  • 3 (or any number) Things You Should NEVER Do While XYZ
  • Top # Things To Wear This Fall (or any variation of that)
  • 5 Ways To Accomplish X Within The Next 24 Hours (or whatever timeframe is realistic for your niche)

You can save all of your scopes by turning on autosave in your settings. That way, you can share on your other social media platforms as well, which is perfect for those who might miss your 24 hour replay timeframe.

Let me know if you’re on Periscope so I can give you a follow!

Have you used Periscope yet? Love it? Hate it? Indifferent?

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How To Get More Instagram Followers

Everyone wants more Instagram followers right? But there are ways to go about increasing your numbers. After all, you don’t want to come across as spammy or get banned.

I talked about this in a recent post on my other blog: How To Increase Your Instagram Followers in 24 hours.

How To Get More Instagram Followers (Without Being Spammy)

Basically, it’s all about engaging with other users and connecting with them in a meaningul way (as opposed to just leaving comments like “nice!” or “cool!”).

For more tips, please click the link above to read the whole article! I would copy and paste it here if I could but don’t want to get flagged by Google 😉

Thanks for reading and if you have any questions, feel free to comment below or comment on the original article – either way I’ll see it and respond quickly!