How To Promote Your Product or Service on Instagram

Are you posting regularly on Instagram and ready to take it to the next level? Perhaps you have a course, coaching session, or product you’d like to sell. If so, then Instagram is definitely the place to be! Let’s talk about how to promote your product or service on Instagram.

A great way to promote your business is with campaigns. A campaign is a targeted approach to getting more people to your products or services pages. While you may be posting daily and providing value to your audience, campaigns have set goals in place. You’ll be talking about your products or services in your posts, and mixing those posts into your daily IG posts. There will be a set strategy in place, which is what we will be talking about in this blog post. Plus, there’s an awesome freebie at the end with my top 7 Instagram strategies, so keep scrolling (or if you’re impatient, check it out here).

So how do you run a campaign on Instagram? Here are 5 tips:

Use the “Link in Bio” feature

If you’re trying to send people to your product or services page, make sure it’s in your bio. That is the first place people look when they land on your Instagram. Think of some juicy copy which will entice people to click. Here’s an example:

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You read this and you know exactly what she does, and what her podcast is about.

I’ve also seen a lot of people lately using linktree. People will click on your linktree link, which leads them to another page where you can put a few different links, like this:

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When people click on the linktree link, this is where they’ll land:
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Whenever you post a campaign image to Instagram, make sure to remind people to click the link in your bio.

Craft branded images

When you’re running a campaign, you want to strategize ahead of time. Create posts for Instagram that are relevant and have a theme going. For example, pick a color palette, and always include your logo or website on it. When people see this photo/color scheme, they should know it’s from you. For desktop tools, try out Canva, PicMonkey or Photoshop. For apps, my go-to is Over app. You can overlay text and images on a photo, which makes it super easy to add your logo.

Use Instagram stories

Instagram stories is huge right now and has surpassed Snapchat. If you’re not already using it, it’s time to get on it! This is also another avenue for you to promote your products or services. Use Instagram stories to be more relatable to your audience, and build relationships. Talk about your product or service that you’re promoting, but also use this platform to provide value and answer any relevant questions people might have. For example, if you’re a personal trainer promoting a new training package, use Instagram stories to talk about personal training in general. Topics could include 5 reasons you should hire a personal trainer, 3 ways to find a good personal trainer for you, a quick workout how-to, etc. Now people watching see your expertise, and will be more warmed up to buying from you. Here are more tips on how to use Instagram stories for your business.

Share relevant tips and tutorials

Tips and tutorials are huge on social media. There’s a reason you see them being shared left and right. Think of a few tips related to the product or service your launching or promoting. Let’s say you’re running a campaign for a yoga studio class package, start sharing videos, photos or IG stories that provide value. This could be pose tutorials, 5 tips for your next yoga practice etc. Then in between all of that content, you are interweaving your package. For example, at the end of an Instagram story with your tips, you’d say, “Want to grow your practice? We’re offering XYZ if you sign up by X date!” Regularly provide value then promote your product or service, and you’ll see your Instagram campaign grow organically.

Use user-generated content

If you have an engaged following, using user-generated content can help grow your campaign even more. I’ve helped one client (a protein powder) gain followers and sales by sharing content from other fans. Search through your hashtag to see what other people are posting about you or your product. Or you can also run a contest where you ask people to post photos on Instagram, which you will then share. For example, if you’re a coach, you could ask people to share photos of their own workspace using a relevant hashtag (let’s say #deskselfie). Then, you go through the photos and choose which ones you will re-share on your profile. How will this help your campaign? People love when you share their content. So if you mix this in with your promotional posts, it’s a good way to boost engagement and get people talking. Perhaps they will tag their friends on your profile in order to recommend you!

These are just a few tips to help you create a campaign on Instagram for your business.

Want even more Instagram strategies? Check out my free Instagram guide where I share 7 tips to get more engagement, leads and clients from your Instagram:

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Want to save this post for future reference? Pin the image below so you can come back to it:

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Hope these tips help – leave your Instagram handle below so I can give you a follow!

How To Find The Best Hashtags For Your Business

My last post on Instagram focused on how to use Instagram stories for your business – well, a lot has changed with the platform since then!

I will go over those changes in upcoming posts, but today we’re going to focus on how to find the best hashtags for your business. Hashtags are very important on Instagram, so it’s important to know how to use them to your advantage.

Use General Hashtags

If you’re a business owner, you already have a niche or theme. Start writing down hashtag ideas that relate to that – it can be as general as possible! For example, if you’re a personal trainer and want to get more clients, you can use general hashtags like #personaltrainer #fitness #gym #gymtime #igfitness.

While these hashtags will have thousands, if not millions, of photos, it’s still possible to find new follower. If they’er perusing that hashtag feed, and your photo stands out, they’ll click through and hopefully follow you. That’s why you need to make sure your photo is eye-catching and interesting. Think about what would make YOU stop scrolling.

Mix In Specific Hashtags

You also want to start getting more specific. Using hashtags with smaller audiences means even more targeted potential followers. Going back to my personal trainer example, you could use hashtags for your state. You could also use #crossfit or specific area you’re a personal trainer in, like #bootcamp #TRX #TRXtraining #postpartumfitness #prenatalfitness.

I’ll throw in another example. If you’re a photographer, what do you specialize in? Wedding photos? Infant photos? Do you take minimalist photos? Abstract? Find those hashtags are start using them.

These hashtags narrow you down even more. If someone is interested in wedding photography, they will be looking through that hashtag and be able to find you easily.

Find Community Hashtags

Are you an NASM trainer? I bet you there is a hashtag for that. If you’re part of an organization, search for their hashtag. There are also tons of social media communities around various topics. So, there might be a post-partum fitness community whose hashtag is #mommiesgettinghealthy or something along those lines. That is a huge, untapped potential for you. You now found a community of people talking about their problems and pain points that YOU can solve/help them with!

Using my photography example, find communities of people who you think will be interested in your services. Something like #photographer might connect you with more photographers, but that’s not your goal. Think specifically as to who is looking for you. If you’re a wedding photographer, you could be using #TheKnot because you know that is a community for brides.

Start doing some research and get creative with it. Think about what your ideal client would be searching for.

Having good hashtags is an important step for success on Instagram. This is the number way people will find you. While this tool is for Twitter hashtags, it can help you brainstorm some hashtags ideas for your niche.

Leave a comment below with your Instagram handle so I can check you out and give you a follow!

How To Get More Instagram Followers

Everyone wants more Instagram followers right? But there are ways to go about increasing your numbers. After all, you don’t want to come across as spammy or get banned.

I talked about this in a recent post on my other blog: How To Increase Your Instagram Followers in 24 hours.

How To Get More Instagram Followers (Without Being Spammy)

Basically, it’s all about engaging with other users and connecting with them in a meaningul way (as opposed to just leaving comments like “nice!” or “cool!”).

For more tips, please click the link above to read the whole article! I would copy and paste it here if I could but don’t want to get flagged by Google 😉

Thanks for reading and if you have any questions, feel free to comment below or comment on the original article – either way I’ll see it and respond quickly!