How To Use Instagram Stories For Your Brand

With new social platforms being created every day, it has become difficult for companies to choose which to utilize in order to efficiently market their brands. Companies need to act quick if they want to seize the opportunity before it’s too late.

That’s why we’re here to talk about one of the newer social platform additions: Stories on Instagram. Instagram stories are similar to Snapchat stories in the way that users can take pictures and post them for all of their followers to see. So how can brands use Instagram Stories to boost sales and gain a competitive advantage?

How To Use Instagram Stories

  • Direct to Website: If you do not have a link on your Instagram page that takes customers to your company website, do this now! A seamless integration of your website link on your page will make users more likely to visit and potentially purchase your products or services. By using the Instagram story feature, you can post pictures or small video clips of your products or services and subtly add a caption saying “Click for more info using the link in our bio!” I actually just did this for a client, and within an hour of posting on their Instagram story, 233 people viewed the photo. A handful took it a step further and messaged us to let us know they clicked our link!
  • Make a Personality: These days, internet users love to interact with a brand online that does not spit out almost robot-like responses. On Instagram, you can add behind-the-scenes type clips that give your company a personality. It’s important to note, the more effective you want your personality to be, the more consistent you need to be. If you are giving out a sarcastic personality vibe, be consistent and keep that personality so that users will feel a closer and more real connection.
  • Real-Time Product Use: Sometimes it’s hard to know if a product is going to work like you think it will. Using Instagram Stories, companies can showcase their products in real time to give potential customers a taste of the usability of their products. This will have users more inclined to purchase the product if they see it is what they have been searching for. It also allows you to collect feedback from your fans throughout your creation process.

Now that Instagram Stories is seamlessly integrated into the app, brands should utilize the fact that they can have real-time content one click away from thousands of potential customers.

 

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Gary Vaynerchuk’s Hustle

Gary Vaynerchuk, CEO and founder of VaynerMedia, has recently come out with a new “DailyVee” series which follows him around to show what he does in a day. Here’s the first episode.

I watched the first and second episodes and was motivated by it. He really does hustle all day long, as he calls it. It motivated me to work harder in my business and really look at time wasted throughout my day in which I could be more efficient. Many commenters also agreed and said things along the lines of, “Wow you really do hustle!” or saying how he inspires them.

But as I started thinking about it more and more, I wondered to myself, is that really the life I would want?

Would I really want to wake up at 4-5 am and work until midnight every day? Yes, the old saying says, “Find a job you love and you’ll never work a day in your life.” I love what I do and I love having my own business. But isn’t one of the perks of owning a business freedom?

Gary preaches about hustling daily. And I agree – we all need to do the work to achieve our goals (obviously) but I also think sometimes he takes it to an extreme. He tells people how he is up at 4am and works until midnight…every day.

As someone who also writes about health and wellness, I just do not think this is a healthy way to live. Where is the work/life balance? I understand that when you’re building up your business you need to make sacrifices, but should well-known entrepreneurs like himself be pushing people to “hustle” like he does in order to be successful?

When I watched his second DailyVee video it kind of stressed me out just watching it! My goal used to be to build up a social media agency, but now I am working on creating my own online programs and courses in order to be an entrepreneur with freedom. For me, entrepreneurs who inspire me are the likes of Amy Porterfield, Tim Ferris, and Neil Patel.

I mean, Gary still does motivate me, and I 100% agree with everything he says relating to social media and digital strategies. I highly recommend reading his books, especially Jab, Jab, Jab, Right Hook. But I think that when it comes to the “hustle,” I think he is a bit extreme.

I’ll leave you with this story I read online which I loved:

An American businessman was standing at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish.

“How long it took you to catch them?” The American asked.

“Only a little while.” The Mexican replied.

“Why don’t you stay out longer and catch more fish?” The American then asked.

“I have enough to support my family’s immediate needs.” The Mexican said.

“But,” The American then asked, “What do you do with the rest of your time?”

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life, senor.”

The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds you buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats, eventually you would have a fleet of fishing boats.”

“Instead of selling your catch to a middleman you would sell directly to the consumers, eventually opening your own can factory. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”

The Mexican fisherman asked, “But senor, how long will this all take?”

To which the American replied, “15-20 years.”

“But what then, senor?”

The American laughed and said, “That’s the best part. When the time is right you would announce an IPO (Initial Public Offering) and sell your company stock to the public and become very rich, you would make millions.”

“Millions, senor? Then what?”

The American said slowly, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos…”

What do you think of work/life balance? I’d love to hear your thoughts!