5 Tips To Increase Your Blog Traffic With Pinterest

Are you feeling like no one is reading your blog posts? Are you creating amazing, value-packed posts with opt-ins to grow your list but it’s not working? Have you tried using Pinterest? Pinterest is the second largest search engine behind Google. Here are some tips on how to increase your blog traffic with Pinterest.

Create Pinterest Friendly Images.

I make my Pinterest images 1200×1800 in dimension. Long images tend to do best on Pinterest. I will usually place this image at the beginning of the post or at the end, and remind people to Pin the image so they can bookmark the blog post. Overlay the headline of your blog onto your image (you’ll see an example at the bottom of my post). I use AdobeStock for my images. BONUS TIP: add your blog URL somewhere on the image so if it gets shared, people know where to find you.

Pin To Various Boards

Start joining community boards so more of your content will be seen. Also make sure to pin to your own boards. Want to grow your following? Strategy is the same as Instagram or Twitter – start following others and engaging with their content and you will organically grow your followers. I am part of community boards and Facebook groups too. People in the Facebook group will drop links, but also commit to pinning each other’s links within 24 hours. There are a ton of groups – search and I guarantee you’ll find one in your niche. The more your content gets out there (and not just on Pinterest), the more you will grow your brand.

Adjust The Caption

When you add the pin, make sure the caption for the image is catchy. Sometimes it will autofill with the file name of your image. Provide detail and value for the person who is searching on Pinterest – why should they click through? You don’t just have to stick to the headline of your blog post. Change it up or add in more text. 

Re-pin.

Don’t just pin once and forget it. Go through once a month and re-pin your content to other boards. This way, it will show up at the top of people’s feeds again. You can pin to new boards on your account (which is why it’s important to create many boards) or join group boards. I just started using Tailwind, which is a Pinterest scheduling program. So far, I love it!

Optimize Your Photo Name

When you upload a photo to your blog post, it asks for a file name. Don’t leave it at IMG_6793. You want to make sure it’s searchable (this helps with Google search). For example, my file below is named “pinterest-images” which might help it come up in Google searches. Make sure the alt-tag has your key words. For example, a blog post with 5 Ways To Use Pinterest will have an image ready to pin AND needs to have the alt-tag be keyword friendly so it’s searchable…alt-tag might be “ways to use pinterest.” This article explains more: https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/

Ready to pin this article? Here’s an example of how I create my images:

5 Tips To Increase Your Blog Traffic With Pinterest | pattyrivas.com

The image name is pinterest-tips and the alt-tag is 5 Tips To Increase Your Blog Traffic With Pinterest | pattyrivas.com. I used Photoshop to create this but you can use free tools like Canva or Picmonkey.

Are you using Pinterest? What are your main questions or struggles with Pinterest? I really believe this platform is a great way to grow your blog and get more leads.

Want more followers? Leave a link to your Pinterest below so I can follow you!

Looking for more social media tips and updates? Make sure to like my Facebook page where I regularly share tips via posts, FB live and training videos.

How To Use Pinterest To Increase Sales

Pinterest is an often disregarded social media platform but it has been very powerful in driving traffic to various blogs and websites in recent years and it can be powerful for you too. With the right strategy Pinterest can help you to significantly increase sales and here’s why: most of the users on Pinterest search for and pin things that they eventually wish to purchase. People are also drawn to Pinterest because of the high quality images and they are more willing to purchase what they see versus what they read. So what can you do to increase your sales with Pinterest?

The Pin-It Button

The Pin-It button allows visitors to your site to add images from your website to their Pinterest boards. When they do this, others on Pinterest will be able to see this content from your website as well. This will increase your web traffic and if the image directly links to a product, a number of visitors may make a purchase right away. You’ll see with  my own image below, if you hover over it, a “Pin it” button appears. You can easily install this through your blogging platform. I use WordPress and use the “jQuery Pin It Button For Images” plugin.

How To Use Pinterest To Increase Sales and Web Traffic | http://pattyrivas.com

Engage With Other Users

You can turn your Pinterest followers into customers or visitors to your website by pinning consistently so that your pins appear in your followers’ feed. You can also use apps like Viral Woot to schedule pins. You should look at your followers’ boards and re-pin content that is relevant to your business. As I’ve mentioned before, social media is about SHARING as well as promoting your own content. The more you share other people’s content, the  more others will find you and engage with your brand. As you find new accounts to follow, leave meaningful comments on pins that interest you. All of this is very similar to what I have talked about in other posts about gaining followers on social media.

Join Groups & Group Boards

If you’re a blogger, there are a myriad of Facebook groups you can join that will help you increase your Pinterest following and engagement. I am also a health & fitness blogger, so I have found fitness groups where we share Pinterest links and pin each other’s content. Search for your niche and see what you can find. If this doesn’t work for you, search for group boards on Pinterest. It’s a great way to collaborate with others and get way more eyeballs on your content. Search your niche/topic in the Pinterest toolbar, then click “boards” and relevant boards will show up. You’ll know if one is a group board because it will have a little icon showing multiple people. Here are a few examples:

Screen Shot 2016-03-01 at 11.55.20 AM When you join a group, as I mentioned above, make sure to share other people’s stuff as well as your own. Re-pin the group’s content onto your own relevant boards. Lastly, you can also make your own group board and invite others in your niche to it.

Make Your Boards Searchable

People are using Pinterest like a search engine. For example, when someone is searching for vegan recipes, they will type “Vegan Recipes.” If you want your board to be found, you need these key words in your board name and board description. Sure, having a fun board name (like I Love Veggies!) might stand out, but when people search for certain terms, your boards won’t show up.

Use The Right Dimensions

Long, skinny pins tend to do the best on Pinterest. So when you’re creating graphics, keep this in mind. I know it’s an extra step to create an image specifically for Pinterest, but if you’re looking to increase web traffic and conversions, this step is key. Here’s a handy guide on Pinterest image dimensions. Pinterest can be a major source of traffic to your website and that traffic can convert into actual sales if you use the right strategies on this platform. That’s why I created a Pinterest checklist for you! Download the checklist so each time you post you’re sure that you’re doing it right.

Start pinning, create good branded content, and eventually the visitors and customers will come pouring in.

Not sure how to create branded content? Stay tuned! I’ll be having a training on this soon.