How To Promote Your Product or Service on Instagram

Are you posting regularly on Instagram and ready to take it to the next level? Perhaps you have a course, coaching session, or product you’d like to sell. If so, then Instagram is definitely the place to be! Let’s talk about how to promote your product or service on Instagram.

A great way to promote your business is with campaigns. A campaign is a targeted approach to getting more people to your products or services pages. While you may be posting daily and providing value to your audience, campaigns have set goals in place. You’ll be talking about your products or services in your posts, and mixing those posts into your daily IG posts. There will be a set strategy in place, which is what we will be talking about in this blog post. Plus, there’s an awesome freebie at the end with my top 7 Instagram strategies, so keep scrolling (or if you’re impatient, check it out here).

So how do you run a campaign on Instagram? Here are 5 tips:

Use the “Link in Bio” feature

If you’re trying to send people to your product or services page, make sure it’s in your bio. That is the first place people look when they land on your Instagram. Think of some juicy copy which will entice people to click. Here’s an example:

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You read this and you know exactly what she does, and what her podcast is about.

I’ve also seen a lot of people lately using linktree. People will click on your linktree link, which leads them to another page where you can put a few different links, like this:

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When people click on the linktree link, this is where they’ll land:
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Whenever you post a campaign image to Instagram, make sure to remind people to click the link in your bio.

Craft branded images

When you’re running a campaign, you want to strategize ahead of time. Create posts for Instagram that are relevant and have a theme going. For example, pick a color palette, and always include your logo or website on it. When people see this photo/color scheme, they should know it’s from you. For desktop tools, try out Canva, PicMonkey or Photoshop. For apps, my go-to is Over app. You can overlay text and images on a photo, which makes it super easy to add your logo.

Use Instagram stories

Instagram stories is huge right now and has surpassed Snapchat. If you’re not already using it, it’s time to get on it! This is also another avenue for you to promote your products or services. Use Instagram stories to be more relatable to your audience, and build relationships. Talk about your product or service that you’re promoting, but also use this platform to provide value and answer any relevant questions people might have. For example, if you’re a personal trainer promoting a new training package, use Instagram stories to talk about personal training in general. Topics could include 5 reasons you should hire a personal trainer, 3 ways to find a good personal trainer for you, a quick workout how-to, etc. Now people watching see your expertise, and will be more warmed up to buying from you. Here are more tips on how to use Instagram stories for your business.

Share relevant tips and tutorials

Tips and tutorials are huge on social media. There’s a reason you see them being shared left and right. Think of a few tips related to the product or service your launching or promoting. Let’s say you’re running a campaign for a yoga studio class package, start sharing videos, photos or IG stories that provide value. This could be pose tutorials, 5 tips for your next yoga practice etc. Then in between all of that content, you are interweaving your package. For example, at the end of an Instagram story with your tips, you’d say, “Want to grow your practice? We’re offering XYZ if you sign up by X date!” Regularly provide value then promote your product or service, and you’ll see your Instagram campaign grow organically.

Use user-generated content

If you have an engaged following, using user-generated content can help grow your campaign even more. I’ve helped one client (a protein powder) gain followers and sales by sharing content from other fans. Search through your hashtag to see what other people are posting about you or your product. Or you can also run a contest where you ask people to post photos on Instagram, which you will then share. For example, if you’re a coach, you could ask people to share photos of their own workspace using a relevant hashtag (let’s say #deskselfie). Then, you go through the photos and choose which ones you will re-share on your profile. How will this help your campaign? People love when you share their content. So if you mix this in with your promotional posts, it’s a good way to boost engagement and get people talking. Perhaps they will tag their friends on your profile in order to recommend you!

These are just a few tips to help you create a campaign on Instagram for your business.

Want even more Instagram strategies? Check out my free Instagram guide where I share 7 tips to get more engagement, leads and clients from your Instagram:

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Want to save this post for future reference? Pin the image below so you can come back to it:

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Hope these tips help – leave your Instagram handle below so I can give you a follow!

How To Find The Best Hashtags For Your Business

My last post on Instagram focused on how to use Instagram stories for your business – well, a lot has changed with the platform since then!

I will go over those changes in upcoming posts, but today we’re going to focus on how to find the best hashtags for your business. Hashtags are very important on Instagram, so it’s important to know how to use them to your advantage.

Use General Hashtags

If you’re a business owner, you already have a niche or theme. Start writing down hashtag ideas that relate to that – it can be as general as possible! For example, if you’re a personal trainer and want to get more clients, you can use general hashtags like #personaltrainer #fitness #gym #gymtime #igfitness.

While these hashtags will have thousands, if not millions, of photos, it’s still possible to find new follower. If they’er perusing that hashtag feed, and your photo stands out, they’ll click through and hopefully follow you. That’s why you need to make sure your photo is eye-catching and interesting. Think about what would make YOU stop scrolling.

Mix In Specific Hashtags

You also want to start getting more specific. Using hashtags with smaller audiences means even more targeted potential followers. Going back to my personal trainer example, you could use hashtags for your state. You could also use #crossfit or specific area you’re a personal trainer in, like #bootcamp #TRX #TRXtraining #postpartumfitness #prenatalfitness.

I’ll throw in another example. If you’re a photographer, what do you specialize in? Wedding photos? Infant photos? Do you take minimalist photos? Abstract? Find those hashtags are start using them.

These hashtags narrow you down even more. If someone is interested in wedding photography, they will be looking through that hashtag and be able to find you easily.

Find Community Hashtags

Are you an NASM trainer? I bet you there is a hashtag for that. If you’re part of an organization, search for their hashtag. There are also tons of social media communities around various topics. So, there might be a post-partum fitness community whose hashtag is #mommiesgettinghealthy or something along those lines. That is a huge, untapped potential for you. You now found a community of people talking about their problems and pain points that YOU can solve/help them with!

Using my photography example, find communities of people who you think will be interested in your services. Something like #photographer might connect you with more photographers, but that’s not your goal. Think specifically as to who is looking for you. If you’re a wedding photographer, you could be using #TheKnot because you know that is a community for brides.

Start doing some research and get creative with it. Think about what your ideal client would be searching for.

Having good hashtags is an important step for success on Instagram. This is the number way people will find you. While this tool is for Twitter hashtags, it can help you brainstorm some hashtags ideas for your niche.

Leave a comment below with your Instagram handle so I can check you out and give you a follow!

6 Ways To Create The Best Instagram Content

Instagram might seem easy enough as a social media platform – just upload a picture and wait for the likes to come in, right?

While this might be somewhat true, there are a few tactics you should implement if you really want to grow your Instagram account and create quality content. I have helped my clients gain new, loyal followers on Instagram, which leads to increased brand awareness and sales!

Here’s how to do it:

Take Photos In Natural Light

Always try to take your photos in natural light. NO FLASH. It just looks much better than when you use flash. Even if it looks dark, you’ll be able to edit it later on to make it brighter. You’ll learn more about what my favorite photo editing apps are at the end of this post in my free guide!

Weekly Features

Quotes…tips…”_____ of the week”…these are all great weekly features to incorporate into your account. For example, if you’re a clothing boutique, you can showcase an outfit or new arrivals each week. By having weekly features you’ll always have something to post. Try doing weekly quotes, tips, behind-the-scenes photos, etc. If you do create quotes or tips make sure you add your logo or website so that if it’s shared, it will be traced back to you.

Feature Photos From Fans

Have you seen accounts “regram” or repost photos from other accounts? This is a great way to grow your account, expose your fans to other related accounts, and connect with other users.
This is something I regularly do for clients. It could be from our own fans or it could be photos that I find while scrolling through the “explore” feed or certain hashtags (which is why it is important to use hashtags – other people or brands can discover you). If you share someone’s photo make sure to tag them so that they get the alert. This could lead to new followers for you since they will be curious as to who shared their photo, head over to your account, and hopefully give you a follow! It’s a great way to expose new people to your business or brand.

Use Hashtags

I think it’s pretty common knowledge now to use hashtags on Instagram and Twitter. But some people are still afraid to use too many hashtags. I don’t really think that’s possible on Instagram. Instagram allows you to use 30 hashtags and I highly suggest you use as many as possible. Hashtags are the way that people will find you. When I do for clients is post the photo with a caption and then add hashtags in a separate comment so that it doesn’t clutter my initial caption.

There are lots of tools online to search for relevant hashtags to your brand such as hashtagify.me and Iconosquare. You can also use the Instagram search bar to look for hashtags and see how many post there are for each hashtag. So if a certain hashtag has 6 million posts you know that is popular however your post might quickly be lost in the shuffle. So use a mix of popular hashtags and those that might not have a huge audience yet. Here’s an example of a hashtag search for #running on Iconosquare. As you can see, there are lots of related hashtags and you can also see how many photos are tagged in each:

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Connect With People Through Hashtags

Going along with hashtags, make sure to also search through relevant hashtags and connect with new people. I always advise businesses to regularly follow new people they find through the search function. Furthermore, leave a relevant and meaningful comment on accounts…definitely more than just “Great pic!” We all know social media is about being SOCIAL, so make sure you’re doing just that!

Use Photo Editing Apps To Look Like a Pro

I rarely post a photo as is. I use a few different photo editing apps to make sure I get the photo exactly like I want it to be. There are also other apps I used to create quotes or tips right from my phone where I can also add in the brand logo. One of my favorite apps is called Over. You can create quotes on a blank background or choose from their myriad of free background images. It also allows you to add text or photos and has many paid options as well.

Try these photo editing apps to have insta-famous photos! | http://pattyrivas.com

If you want to learn more about the tools they use on a regular basis download my free PDF where I go over exactly what apps I use and what their features are. Click the orange box below to get your photo apps guide!

I believe Instagram is the easiest platform to be on right now as a business. It’s a visual platform which makes it a great way to showcase your products and show your fans the “behind-the-scenes” of your business.

It’s easy to connect with people related to your brand and find potential loyal fans. Remember, because it’s a visual tool your photos need to be great. Using these apps will help you create stellar content that will capture people’s attention in their Instagram feed. Good luck and let me know if you have any questions at all!

My Top 3 Social Media Analytics Tools

Social media marketing without a strategy is just guessing. Using analytics helps you see what the best content to post is for your brand as well as many other little things like best time to post, who your followers are following, and what content gets the most engagement.

I use three tools on a regular basis, well technically four if you count Facebook analytics but that might be a whole separate post in and of itself :) I’ll explain each below, but I also included a video at the bottom of this post where I go through each website with you and you can follow along on my screen.

Use these social media analytics tools to monitor your brand and create better content!

Iconosquare

Iconosquare is a website to track your Instagram analytics. You sign in with your Instagram login and then if you’re able to see a whole bunch of data. You can find out who’s not following you, who is following you, when most of your followers are online, your most engaged photo ever, you’re most commented photo ever and much much more.When it comes to Instagram posting at the right time is key. You really are only posting anywhere from 1 to 3 times a day so you want to make sure that it’s during a time where the most people will see it.

Use iconosquare to find out when those peak times are and post around those times. Also, by seeing what your most popular content is you can see what your fans like. You might think a piece of content is amazing yet something else is what is really popular and engaging with your audience.

Lastly, I love that iconosquare gives you analytics throughout the years or months you have been an instagram user. You can see how your account has grown over time.

Twitter Analytics

Twitter has its own analytics website which is actually very detailed and helpful. I will talk about a third-party website in a second but the Twitter analytics tool works very well.With this tool you can see the history of your follower growth and again, track your content and how well it does. You can see which pieces of content gets the most engagement, the most impressions, and the most favorites and retweets. So if a certain type of tweet that you use is getting a really high percentage of engagement, then you need to keep doing that. I have found the most engaging types of Twitter content is when I share someone else’s content and tag them (such as “check out this recipe from @soandso, it looks delicious! {link}”
Usually they will retweet and therefore their followers will see it and your brand name/Twitter handle too.

Followerwonk

Followerwonk is another Twitter analytics tool. You can use this in a way similar to iconosquare but for Twitter. You can see when the majority of your Twitter fans are online and therefore post your content around those times.

If you regularly push links to your own blog posts, or your online store, or anything promoting your brand, make sure that you are posting that stuff during these peak times. And then fill in the rest of the time throughout the day with other stuff like sharing other peoples content, images, funny memes, etc.

Followerwonk also lets you see the demographics of your Twitter followers. You can see what percentage are male versus female, or age groups, or even what country they’re from. You can also see which of your followers has the most followers themselves, so if you want to target certain types of people, you can see who your most influential followers are.

Here’s my video showing you each of these websites and how I utilize it (for some reason it is not embedding in this post).

As always, if you have any questions, just leave a comment below or tweet me @socialstormedia and I will get back to you!

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How To Get More Instagram Followers

Everyone wants more Instagram followers right? But there are ways to go about increasing your numbers. After all, you don’t want to come across as spammy or get banned.

I talked about this in a recent post on my other blog: How To Increase Your Instagram Followers in 24 hours.

How To Get More Instagram Followers (Without Being Spammy)

Basically, it’s all about engaging with other users and connecting with them in a meaningul way (as opposed to just leaving comments like “nice!” or “cool!”).

For more tips, please click the link above to read the whole article! I would copy and paste it here if I could but don’t want to get flagged by Google 😉

Thanks for reading and if you have any questions, feel free to comment below or comment on the original article – either way I’ll see it and respond quickly!