6 Ways To Create The Best Instagram Content

Instagram might seem easy enough as a social media platform – just upload a picture and wait for the likes to come in, right?

While this might be somewhat true, there are a few tactics you should implement if you really want to grow your Instagram account and create quality content. I have helped my clients gain new, loyal followers on Instagram, which leads to increased brand awareness and sales!

Here’s how to do it:

Take Photos In Natural Light

Always try to take your photos in natural light. NO FLASH. It just looks much better than when you use flash. Even if it looks dark, you’ll be able to edit it later on to make it brighter. You’ll learn more about what my favorite photo editing apps are at the end of this post in my free guide!

Weekly Features

Quotes…tips…”_____ of the week”…these are all great weekly features to incorporate into your account. For example, if you’re a clothing boutique, you can showcase an outfit or new arrivals each week. By having weekly features you’ll always have something to post. Try doing weekly quotes, tips, behind-the-scenes photos, etc. If you do create quotes or tips make sure you add your logo or website so that if it’s shared, it will be traced back to you.

Feature Photos From Fans

Have you seen accounts “regram” or repost photos from other accounts? This is a great way to grow your account, expose your fans to other related accounts, and connect with other users.
This is something I regularly do for clients. It could be from our own fans or it could be photos that I find while scrolling through the “explore” feed or certain hashtags (which is why it is important to use hashtags – other people or brands can discover you). If you share someone’s photo make sure to tag them so that they get the alert. This could lead to new followers for you since they will be curious as to who shared their photo, head over to your account, and hopefully give you a follow! It’s a great way to expose new people to your business or brand.

Use Hashtags

I think it’s pretty common knowledge now to use hashtags on Instagram and Twitter. But some people are still afraid to use too many hashtags. I don’t really think that’s possible on Instagram. Instagram allows you to use 30 hashtags and I highly suggest you use as many as possible. Hashtags are the way that people will find you. When I do for clients is post the photo with a caption and then add hashtags in a separate comment so that it doesn’t clutter my initial caption.

There are lots of tools online to search for relevant hashtags to your brand such as hashtagify.me and Iconosquare. You can also use the Instagram search bar to look for hashtags and see how many post there are for each hashtag. So if a certain hashtag has 6 million posts you know that is popular however your post might quickly be lost in the shuffle. So use a mix of popular hashtags and those that might not have a huge audience yet. Here’s an example of a hashtag search for #running on Iconosquare. As you can see, there are lots of related hashtags and you can also see how many photos are tagged in each:

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Connect With People Through Hashtags

Going along with hashtags, make sure to also search through relevant hashtags and connect with new people. I always advise businesses to regularly follow new people they find through the search function. Furthermore, leave a relevant and meaningful comment on accounts…definitely more than just “Great pic!” We all know social media is about being SOCIAL, so make sure you’re doing just that!

Use Photo Editing Apps To Look Like a Pro

I rarely post a photo as is. I use a few different photo editing apps to make sure I get the photo exactly like I want it to be. There are also other apps I used to create quotes or tips right from my phone where I can also add in the brand logo. One of my favorite apps is called Over. You can create quotes on a blank background or choose from their myriad of free background images. It also allows you to add text or photos and has many paid options as well.

Try these photo editing apps to have insta-famous photos! | http://pattyrivas.com

If you want to learn more about the tools they use on a regular basis download my free PDF where I go over exactly what apps I use and what their features are. Click the orange box below to get your photo apps guide!

I believe Instagram is the easiest platform to be on right now as a business. It’s a visual platform which makes it a great way to showcase your products and show your fans the “behind-the-scenes” of your business.

It’s easy to connect with people related to your brand and find potential loyal fans. Remember, because it’s a visual tool your photos need to be great. Using these apps will help you create stellar content that will capture people’s attention in their Instagram feed. Good luck and let me know if you have any questions at all!

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