My Top 3 Social Media Analytics Tools

Social media marketing without a strategy is just guessing. Using analytics helps you see what the best content to post is for your brand as well as many other little things like best time to post, who your followers are following, and what content gets the most engagement.

I use three tools on a regular basis, well technically four if you count Facebook analytics but that might be a whole separate post in and of itself :) I’ll explain each below, but I also included a video at the bottom of this post where I go through each website with you and you can follow along on my screen.

Use these social media analytics tools to monitor your brand and create better content!

Iconosquare

Iconosquare is a website to track your Instagram analytics. You sign in with your Instagram login and then if you’re able to see a whole bunch of data. You can find out who’s not following you, who is following you, when most of your followers are online, your most engaged photo ever, you’re most commented photo ever and much much more.When it comes to Instagram posting at the right time is key. You really are only posting anywhere from 1 to 3 times a day so you want to make sure that it’s during a time where the most people will see it.

Use iconosquare to find out when those peak times are and post around those times. Also, by seeing what your most popular content is you can see what your fans like. You might think a piece of content is amazing yet something else is what is really popular and engaging with your audience.

Lastly, I love that iconosquare gives you analytics throughout the years or months you have been an instagram user. You can see how your account has grown over time.

Twitter Analytics

Twitter has its own analytics website which is actually very detailed and helpful. I will talk about a third-party website in a second but the Twitter analytics tool works very well.With this tool you can see the history of your follower growth and again, track your content and how well it does. You can see which pieces of content gets the most engagement, the most impressions, and the most favorites and retweets. So if a certain type of tweet that you use is getting a really high percentage of engagement, then you need to keep doing that. I have found the most engaging types of Twitter content is when I share someone else’s content and tag them (such as “check out this recipe from @soandso, it looks delicious! {link}”
Usually they will retweet and therefore their followers will see it and your brand name/Twitter handle too.

Followerwonk

Followerwonk is another Twitter analytics tool. You can use this in a way similar to iconosquare but for Twitter. You can see when the majority of your Twitter fans are online and therefore post your content around those times.

If you regularly push links to your own blog posts, or your online store, or anything promoting your brand, make sure that you are posting that stuff during these peak times. And then fill in the rest of the time throughout the day with other stuff like sharing other peoples content, images, funny memes, etc.

Followerwonk also lets you see the demographics of your Twitter followers. You can see what percentage are male versus female, or age groups, or even what country they’re from. You can also see which of your followers has the most followers themselves, so if you want to target certain types of people, you can see who your most influential followers are.

Here’s my video showing you each of these websites and how I utilize it (for some reason it is not embedding in this post).

As always, if you have any questions, just leave a comment below or tweet me @socialstormedia and I will get back to you!

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Comments

  1. There is just so much information out there. I feel like such a rookie…

    • Don’t! It takes time and can seem intimidating but once you get the hang of it it will take no time at all to figure out your social strategy for your blog/brand.

  2. I have never heard of any of these, thanks for the tips. I’m going to try them all out this week.
    Great post.

  3. Awesome tips! Thanks for sharing!

  4. Aaaghh, I am so inundated with everything I haven’t had a chance to work twitter out and get on board. One day I’ll get there. But the Instagram one was really interesting. Must look into it. Thanks!

  5. Thanks so much for sharing these. I’m trying to get my Twitter feed for my blog up and running regularly, but sometimes I feel like I’m just tweeting with no ‘purpose’ or reason why I’m posting XYZ at a certain time of day or hour. Will definitely look into these.

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