How To Use Periscope For Your Brand or Business

So Periscope is the new “hottest” thing…according to a lot of people. I have used it for the past month or so and actually really love it.

For those of you who are unfamiliar with Periscope, it is a video app that allows you to LIVE stream. That is the main selling point. It is live and happening in the moment. Their tagline is “explore the world through someone else’s eyes.”

Your Periscope video lives for 24 hours before it is gone, so your followers are able to watch a replay within that time frame. It’s super easy to use – just open the app and start broadcasting! People will find you if they are looking on the world map (you can see who is live all over the world) and your followers also get alerts when you’re live. You can also link it to your Twitter account so once you start broadcasting, it is tweeted out from your account…something along the lines of “LIVE on Periscope: How to XYZ.” People can click on the link and watch from the web (another great selling point).

What are the benefits of Periscope over other video tools like YouTube?

  • As mentioned above, it is live broadcasting from a location.
  • No editing required like with YouTube videos.
  • You open up your app and you’re ready to go.

I was out at a restaurant/bar last week and saw their TVs advertising their Periscope account…I was really impressed! Many businesses wait to hop on the newest social media platform…get on it early and you will reap the benefits! PS – if you live in New Jersey, the place I’m talking about is Famished Frog, check them out 😉

So how can you use Periscope for your own brand?

Curious about Periscope? Here are 5 ways to start using it for your brand, business or blog!

Showcase Your Business Live

If you work in the restaurant business, hop on Periscope and show off your restaurant during lunch or dinner. Talk about your menu or any specials you’re running. If you’re a bar, show off your bartender’s drink making skills, or talk about speciality drinks only found at your location.

Do you work in education/higher education? Periscope is a great way to show your department events and programs to your students. Furthermore, if you’re in college admissions, you can use it to show certain parts of campus, talk about campus history, traditions, and much more. I’m thinking I can write a whole separate post about this for my higher ed people 😉 For those of you who don’t know me yet, I work in higher education as well, and received my Master of Education in College Student Affairs from Rutgers University…I love talking about social media and higher ed!

Talk About News Updates

Share important/exciting news about your business as well as the industry you’re in. If you’re in retail, show off your latest shipment of clothing or a style that is trending. Trends can actually be a relevant topic no matter what business you’re in.

You can also talk about big news within your field. Did something huge happen over the weekend relating to your business? Share your opinion and see what others have to say about it. PS – you can invite people to ask questions live which is a cool feature as well. Don’t be afraid to ask people if they have any questions or thoughts while you’re talking.

Share Something Cool

This can kind of relate to showing off your business live, but think of something out of the ordinary to show your followers. Perhaps you can create a recipe live or experiment with something. You could interview someone related to your business or blog. How cool would it be to interview a professional athlete LIVE if you’re a fitness blogger? Start thinking big and outside of the box in order to create content people want to see and interact with.

Show Off Where You Are

You don’t have to just be filming at your specific business location. If you’re heading to a networking event or conference, hop on Periscope to show off the scene to your followers. Even if you’re not at some huge event, you can think up ways to connect with people outside of just filming within your business. Maybe start up a weekly Q&A session while you’re taking a walk outside or weekly/monthly series where you review products relate to your niche. Whatever it is, do NOT Periscope while driving. Come on, let’s be safe people.

Just Talk

Some of the best “scopes” I’ve seen are people just giving tips or insight and talking straight at the camera. Yes, it sounds kind of boring, but if you’re giving away valuable content, people will listen. Make sure to come up with catchy titles to bring people in. Some topic ideas could be:

  • How To XYZ
  • 7 (or any number) Ways To XYZ
  • 3 (or any number) Things You Should NEVER Do While XYZ
  • Top # Things To Wear This Fall (or any variation of that)
  • 5 Ways To Accomplish X Within The Next 24 Hours (or whatever timeframe is realistic for your niche)

You can save all of your scopes by turning on autosave in your settings. That way, you can share on your other social media platforms as well, which is perfect for those who might miss your 24 hour replay timeframe.

Let me know if you’re on Periscope so I can give you a follow!

Have you used Periscope yet? Love it? Hate it? Indifferent?

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Trackbacks

  1. […] YouTube videos do take time to create and edit however using an app like Periscope is much easier. Using Periscope you can live stream your events or give behind-the-scene views of your department. People love behind-the-scenes types of videos so keep that in mind. Check out my previous article all about periscope here. […]

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