My last post on Instagram focused on how to use Instagram stories for your business – well, a lot has changed with the platform since then!
I will go over those changes in upcoming posts, but today we’re going to focus on how to find the best hashtags for your business. Hashtags are very important on Instagram, so it’s important to know how to use them to your advantage.
Use General Hashtags
If you’re a business owner, you already have a niche or theme. Start writing down hashtag ideas that relate to that – it can be as general as possible! For example, if you’re a personal trainer and want to get more clients, you can use general hashtags like #personaltrainer #fitness #gym #gymtime #igfitness.
While these hashtags will have thousands, if not millions, of photos, it’s still possible to find new follower. If they’er perusing that hashtag feed, and your photo stands out, they’ll click through and hopefully follow you. That’s why you need to make sure your photo is eye-catching and interesting. Think about what would make YOU stop scrolling.
Mix In Specific Hashtags
You also want to start getting more specific. Using hashtags with smaller audiences means even more targeted potential followers. Going back to my personal trainer example, you could use hashtags for your state. You could also use #crossfit or specific area you’re a personal trainer in, like #bootcamp #TRX #TRXtraining #postpartumfitness #prenatalfitness.
I’ll throw in another example. If you’re a photographer, what do you specialize in? Wedding photos? Infant photos? Do you take minimalist photos? Abstract? Find those hashtags are start using them.
These hashtags narrow you down even more. If someone is interested in wedding photography, they will be looking through that hashtag and be able to find you easily.
Find Community Hashtags
Are you an NASM trainer? I bet you there is a hashtag for that. If you’re part of an organization, search for their hashtag. There are also tons of social media communities around various topics. So, there might be a post-partum fitness community whose hashtag is #mommiesgettinghealthy or something along those lines. That is a huge, untapped potential for you. You now found a community of people talking about their problems and pain points that YOU can solve/help them with!
Using my photography example, find communities of people who you think will be interested in your services. Something like #photographer might connect you with more photographers, but that’s not your goal. Think specifically as to who is looking for you. If you’re a wedding photographer, you could be using #TheKnot because you know that is a community for brides.
Start doing some research and get creative with it. Think about what your ideal client would be searching for.
Having good hashtags is an important step for success on Instagram. This is the number way people will find you. While this tool is for Twitter hashtags, it can help you brainstorm some hashtags ideas for your niche.
Leave a comment below with your Instagram handle so I can check you out and give you a follow!